It’s hard to keep up. Just a few weeks ago, first-run movies started shifting into $19.99 premium VOD; “Trolls World Tour” went so far as to choose a VOD premiere.
Now, two weeks after Warner Bros. title “Birds of Prey” debuted on PVOD, it’s now available for $5.99 — two months after its theatrical premiere.
An aberration, or the the new normal? It might just be one company’s attempt to get a quick cash flow when other revenue is limited. However, it’s also possible that we’re watching the new rules evolve in real time.